Social & Marketing Strategy

Alegría Aguas Frescas are a traditional “fiesta” beverage, like juice, but lighter. The ingredients are only purified water, cane sugar and the unique flavors from the fruits, flowers or herbs with which they are brewed.

Alegría launched March 9, 2018, and will be stocked in retail stores in mid-March 2018. The marketing and social campaign is built not just to help support this roll-out but to connect people to the message of a positive, active and joyful lifestyle.


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