Lucky Red Boots

A T3 tradition for over 20 years, every new parent is presented with a pair of red cowboy boots.

The Ask: Update the presentation of the gift, to highlight the fun tradition and how every new “buckaroo” is special.  Created a legend, card, and packaging.

  • Art Direction and Design
  • Sourced
  • Created template for Internal Development to easily produce on-demand for Clients and Employees

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