The Useful Brands Report breaks down how consumers view usefulness in the brands they interact with everyday. 5,500 consumers were surveyed to understand how they judge a brand’s usefulness. Their answers boil down into seven elements of brand relationship and another seven on performance. This report was used to connect to current/prospective clients, as well as a way to create buzz and establish expertise for the advertising agency that commissioned it.
The report, was laid out in InDesign, and then streamlined for client segment presentations.