COLOR OF THE YEAR: Tangerine Tango?

Pantone i think you're trying too hard. After last year's dud, which they completely oversold with hyped up copy that totally does not relate to the color; this year they reeled it back a little, but its still lame. "Dance into the New Year with this Vivacious and Appealing Reddish Orange The 2011 color of... Continue Reading →

WANT: Little Printer

LOVE. Santa, please put this on my list. Besides being beyond adorable, AND a teensy printer, i love the tech behind this. Underlying Little Printer is new tech for connecting and controlling wireless products in the home. From the press release "Little Printer’s brain isn’t on a chip in its body, but on the Web... Continue Reading →

Virtual Subway Store

This is an innovative campaign and the best use of QR codes to date. It not only brings print and mobile together, but it makes the outdoor campaign the actual purchase point. MISSION Could Tesco/Home Plus become #1 in the market without increasing the number of stores? SOLUTION Bring the stores to the people! Bring... Continue Reading →

Facebook Advertising Case Study

Johnnie Walker Malaysia and OgilvyOne Worldwide created a Facebook campaign to reinvigorate the brand that resulted in a nearly 40 percent jump in its fan base and more than 8,000 campaign interactions. Check out this case study for the full story.Johnnie_Walker_Malaysia_CaseStudy

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