This has been a strange week; one that has really made me not only have to think about what I do, but also have to explain to others what I do. In case you don’t know, I am the Print Production Group Manager / Designer at T3. (Yes, i know, it is an amazingly long title and should be called into Guinness for consideration.) This week I went to PePcon – the Print and ePublishing Conference*; and I’ve also been trying to find a Production Designer to replace a wonderful colleague. So there has been lots of talking about who I am, what I do, and what it means to be part of the Print Production Group. I’ve come to realize, that Print, as a term, while accurate; in no way means what it did, just 5 years ago. Print now means the ability for designers to: create apps on tablets and smartphones without code; to turn designs into 3D tangible objects; to synch paper with Augmented Reality; as well as, letterpress, silk-screen, digital, offset, and web. Sometimes its staggering; but mostly its amazing and I truly love being in the ever-evolving world of print *NOTE: The sole reason I went to PePCon was to attend bootcamps on creating apps from InDesign – NO Developers required. Kudos to Bart Van de Wiele (@BartvdWiele); it was well worth the price of admission. Also picked up some knowledge from the entertaining Russel Viers — still reeling from the idea of an RGB workflow, but picked up many INDD, AI, PSD and Bridge tips from this fella.
Print production for me has always been anything but ink on paper. I have printed on the wings of balsa wood airplanes. Plexiglas glass, and right now I am working on printing on Kosher freezer paper with food grade inks. Even when I print on paper there is always a “trick”. I have printed on 24#velum both sides with dot to dot registration.
I love this business and the.craziness and sorry that electronics has taken over so much of the creativity , and the late nights trying to figure out how to print on a tin can so the colors are transparent
Ina – thank you for your comments, and wow! Your projects sound amazing! I agree, what you are describing is a melding of artistry and craft. I’d love to see some of your projects