COLOR OF THE YEAR: Tangerine Tango?

Pantone i think you’re trying too hard.

After last year’s dud, which they completely oversold with hyped up copy that totally does not relate to the color; this year they reeled it back a little, but its still lame.

“Dance into the New Year with this Vivacious and Appealing Reddish Orange The 2011 color of the year, PANTONE 18-2120 Honeysuckle, encouraged us to face everyday troubles with verve and vigor. Tangerine Tango, a spirited reddish orange, continues to provide the energy boost we need to recharge and move forward.”