This is an innovative campaign and the best use of QR codes to date. It not only brings print and mobile together, but it makes the outdoor campaign the actual purchase point.
MISSION Could Tesco/Home Plus become #1 in the market without increasing the number of stores?
SOLUTION Bring the stores to the people! Bring virtual stores to where people wait, and allow them to shop using their smartphones.
RESULTS The virtual grocery store attracted more than 10,000 new customers and boosted Home Plus’s online sales by 130 percent.
I have to say, as someone who had to wait in many a dreary subway stop, THIS would be a welcome way to productively fill my time.